With regard to her day job, that hasn’t been the case for a long time. She also has a growing fanbase that she keeps in touch with through frequent newsletters.Įffective branding aside, Hurtado soon learned that first-time authors have to prove themselves. She keeps separate social media accounts (although there is occasional sharing), and she signs her books using her pen name. Hurtado also takes great care to separate her two careers. And with regard to romantic thrillers, Hurtado’s genre of choice, “Bond” works pretty well. It’s not true, even though you might think it is.”īond was her mother’s maiden name. “When Linda Bond tells a story, it’s fiction. It’s factual, and it’s about real people,” Hurtado ABJ ’89 says. “When Linda Hurtado tells a story, it’s true. From a storytelling standpoint, she didn’t want there to be any confusion. So, when she decided to write her first novel, Hurtado came up with a new identity. After 25 years of reporting and anchoring the local news, Linda Hurtado is one of the Tampa Bay area’s most recognizable faces.
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